Table of contents:
- What is marketing automation?
- How does marketing automation work?
- Why do you need marketing automation?
- What does a marketing automation campaign look like?
- How can Automaly help my business?
Countless SMEs, large enterprises and multinational corporations use marketing automation to streamline their marketing efforts and improve efficiency. Automating your marketing processes saves time and frees resources that could be better spent elsewhere – so allowing you to focus on growing your business.
If you’re new to the world of marketing automation and you’re unsure of where to start, then we’re here to help.
What is marketing automation?
First, what is marketing automation? Essentially, the term refers to the process of using software to automate marketing activities. This includes, but is not limited to:
- Email marketing
- Social media marketing
- Mobile messaging
- Advertising management
- Data Collection
- Content marketing
The best marketing automation software helps to bring all or most of these processes together on one platform. This offers a wealth of benefits for businesses by improving productivity, driving increased sales, and often reducing costs.
Most importantly, marketing automation allows you to reach a new audience and then can provide them with a personalised online experience which can help to move them further down the sales funnel.
How does marketing automation work?
Marketing automation combines sophisticated software, and sometimes artificial intelligence (AI), to create a platform that carries out the bulk of your repetitive marketing tasks for you. No matter whether you want to streamline your prospecting process, or you want to make sure you’re targeting the right people, marketing automation can always help.
Some of the best marketing automation platforms use cutting edge tools such as integrated buyer intent data, and social retargeting to ensure your marketing efforts make the biggest impact. In many cases, marketing automation platforms can offer tiered price plans depending on how many contacts you have, or how many emails you want to send.
Some price plans are tiered according to the features you want to use for your business, so always ensure you understand what features you need before considering an investment. This is where a marketing automation consultant (like us!) may be able to help you
Why do you need marketing automation?
No matter what sector you’re in, all businesses can benefit from automating their marketing processes. If you’re unsure of how it can help you, we’ve listed some of the main marketing automation benefits below.
It can save you time
One of the core benefits of having an automated marketing system is that it can help you to save a significant amount of time, and in business time is money.
Whilst prospecting, email marketing, retargeting and onboarding are not complicated processes, they can be extremely time-consuming. Implementing an automation system takes these jobs off your hands, giving you more time to focus on other important business tasks.
It helps to align your sales and marketing goals
It’s easier for sales and marketing departments to work more cohesively with the right automation platform in place. Using one all-encompassing platform helps to foster communication between these departments. This helps everyone stays on track to achieve the same shared goals.
It can help to increase your ROI
Making use of marketing automation AI, software and buyer intent data can help you to make sure you extract the maximum value from your marketing efforts.
With the right automation software, you can make your business more efficient, reduce costs and increase your ROI over time.
It offers a multi-channel view of prospect behaviour
When working with multiple software and platforms, it can be difficult to get a clear picture of how your prospects interact and behave. Whereas, the best marketing automation software can bring all of these processes together in one place. This additional data feeds into better performance and results.
This way, you can see exactly what is and isn’t working with your marketing efforts, and focus on what works for you.